On-Demand Webinar

How to Harness Your Digital Presence to Drive Growth in Today’s Evolving Industry  

Duration: 30 Minutes

Over the past decade—and across all major industries—the buyer’s journey has drastically shifted. Although most industries have made the leap and embraced the digital-first economy, most brokerages have continued to focus on word-of-mouth referrals and traditional sales techniques.
However, the COVID-19 pandemic has accelerated this shift. Based on May 2021 data, 4 in 5 consumers used search engines to find local information, yet only 66% of brokers have claimed their Google My Business listings.  

In this webinar, we'll discuss the importance of a strong digital presence in today’s insurance industry. By leaning into this new buyer’s journey, you can drive growth, expand your customer base and manage your brokerage's reputation online.  

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You’ll learn how to:  

  • Navigate the new digital landscape and understand why more consumers are turning online to make purchasing decisions 
  • Shift your marketing strategy toward online listings 
  • Understand how to expand your reach and implement strategies for short- and long-term success  
  • Boost and refine your reputation through online reviews and ratings 


Joy Hawkins

Joy Hawkins

Founder/Owner at Sterling Sky

Joy Hawkins has been working in the Local SEO industry since 2006 and loves being a Google Top Contributor. 

Colan Nielsen

Colan Nielsen

VP of Local Search at Sterling Sky

Colan started in the local SEO world back in 2010 and is also deemed a product expert by Google as a Top Contributor on the Google My Business Forum.

Aaron Clifford

Aaron Clifford

Chief Marketing Officer at Mployer Advisor

Aaron has worked in the digital marketing space for almost two decades, leading large healthcare organizations.