A Digital State of the Union: What Your Insurance Brokerage Needs to Know About Google My Business

Today, employers are starting their buying journey by looking at your online listings and reviews before ever contacting your brokerage. Relying solely on brick-and-mortar centers and referrals to generate leads for your brokerage are now a thing of the past.
 
Do referrals still play a role in broker success? Yes, but relying on offline exchanges will drastically limit your reach and profitability.
 
This is where online listings come in to play, yet only 66% of brokers have claimed their Google My Business listings.
 
Download our e-book to learn how to maintain and build your brokerage’s online presence.

Download Your E-book Now

Inside you’ll learn how to:

  • Navigate the new digital landscape and understand why more consumers are turning online to make purchasing decisions 
  • Shift your marketing strategy toward online listings 
  • Understand how to expand your reach and implement strategies for short-and long-term success  
  • Boost and refine your reputation through online reviews and ratings